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3INA Launches ‘Otherworldly” UV Collection

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By: Jamie Matusow

Editor-in-Chief

3INA’s new UV collection (£6.95- £13.95) takes users from day to night in an unexpected and playful way, by exploring the duality of day and night, light and dark. The palette features a range of fluoro and UV activated products designed to “unassumingly” compliment the face during the day before transforming it into an “otherworldly” phosphorescent glow under UV light. Lipgloss, nail polish, top coat, cream eyeshadow (shown) and eyeliner pencil are available.

The brand says the “UV secondary packaging pays homage to “original ’80s/’90s acid house and rave flyers brought to life through warped geometric shapes and clean neon color reminiscent of the hedonistic attitude of this time.”

Products are formulated with ingredients that facilitate long-wear, moisturization and a bright finish.

More info: asos.com 

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